Blizzard Entertainment has acquired Boston-based Proletarian, the studio behind the magic-heavy battle royale game Magic, Magic Will close in early 2023 as workers working in the 100-person studio world of Warcraft and its upcoming “Dragonflight” expansion.
VentureBeat reports that Proletariat and Blizzard have been in acquisition talks since last December, and the companies have been working together since last month. Just ahead of yesterday’s public announcement that the studio will end development Magic After more than four years:
Our vision was to create a brand new, multiplayer action-spellcasting game with extraordinary movement and class customization that would give players the chance to uncover their inner warfare. We are grateful to everyone in the game community for discovering the magical world and the experiences we have created together. Spellbreak was an ambitious project that saw our team push new boundaries in design and development, and we are excited to continue to innovate as we create new titles in the future.
After an impressive beta in early 2020, the proletariat bragged that it had more than 5 million Magic players in the weeks following the game’s late 2020 launch. The player base seems to have shrunk significantly over time, however; Shows data from SteamDB MagicConcurrent player numbers on Steam have sat at less than a thousand and have declined steadily over the past 12 months (though those numbers do not reflect players on consoles or the Epic Games Store, where the game had PC exclusivity for a year).
Proletarian CEO Seth Shivak Tells VentureBeat That Success Wasn’t Enough With Critics Magic To stand out from the crowded battle royale arena and that the game “simply couldn’t achieve the escape velocity we needed to expand it.”
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Blizzard doesn’t often look to outside studio purchases to supplement its workforce; Its biggest acquisition in the past two decades seems to be the 40-person Swinging Ape Studio in 2005. In a statement to VentureBeat, Blizzard Entertainment President Mike Ybarra indicated that the acquisition would provide the much-needed manpower to spread out the work required for one. large scale undertakings such as world of Warcraft,
We put players at the forefront of everything we do, and we are working hard to meet and exceed their expectations. A big part of taking care of our teams is making sure we have the resources to create experiences that our communities will love, while giving our teams the space to explore even more creative opportunities within their projects. give. Proletarian is the perfect fit to support Blizzard’s mission in bringing high quality content to our players more often.
world of Warcraft General Manager John Hight also told VentureBeat that it’s sometimes difficult to hire enough people, which he called “an awful appetite for content.” very nicefan base of. “You have to make sure that those who very nice and those who play very nice Well supported,” he said.
The proletarian buyout also comes as Activision Blizzard itself is finalizing its record-setting sale to Microsoft. Then there are harassment scandals at the company that have contributed to executive departures and game delays at Blizzard, not to mention the cancellation of this year’s BlizzCon.
when very nice The player base has declined since peaking at 46 million monthly active users in 2017, with the game still enjoying 26 million monthly active users as of mid-2021.