After three decades, the professional relationship between Apple and designer Jony Ive has come to an end, according to sources cited by The New York Times.
Ive joined Apple in 1992 and made a name for himself in 1998 by designing the colorful iMac, which played a major role in saving the company after Steve Jobs returned to the role of CEO. For several years afterward, he was reportedly Jobs’s closest partner, and he was second only to Jobs in terms of influence within the company.
He headed up the hardware design but took over the software design along the way. After Jobs’ death, Ive led the design and launch of the Apple Watch. But that process frustrated Ive, according to multiple sources, and he turned to a part-time role.
In 2019, Ive left the company to found an independent design firm called Lovefrom, and Apple CEO Tim Cook announced his intention to work with Ive “long into the future”, costing $100. was more than a million.
I’ve still been involved in product design, including the upcoming mixed reality headset. His vision for that product reportedly clashed with the team that was tasked with developing it.
Now, “two men with knowledge of their contractual agreement” have told the New York Times that the design firm and Apple will no longer work together. For Ive’s part, the firm’s relationship with Apple prevented him from working with some other clients, and the paper claims that some members of Apple’s leadership insisted on the amount that was going to the firm.
As a result, both sides agreed not to proceed. Ive will continue to work for other customers, such as Ferrari, and Apple will move on to new products without Ive’s input. Apple’s COO Jeff Williams will continue to manage Apple’s design teams with heavy input from the company’s product marketing team. Industrial design will be led by Evans Hankey, and software design will be led by Alan Dye.